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Restaurant Bruce
Brand identity, graphic design, web design.
Bruce Taverne Écossaise is a Scottish tavern on Notre-Dame Ouest in Montreal. It takes its name and its story from the owner's family, and the room is meant to feel like an extension of that: a neighbourhood tavern with real lineage behind it rather than a themed one. The identity had to hold that same balance, personal and rooted on one side, formal and well made on the other.
The logotype is based on the handwriting of the owner’s grandmother. Working from archival family documents, the letterforms were studied and redrawn as a clean, reproducible mark. The goal was to keep the hand and the character of the original writing while aiming at something that reads as hers and still works at any size.
The brief also included the icon, as well as the printed menu design for the restaurant.
Graphic design, illustration: Nik Brovkin
Creative direction: Elisabeth Couture-Doherty
Photography: Genevieve Charbonneau
Visit the Bruce Website